Medizine Wins MmandM 2007 Gold Award for Healthcare Consumer Publication of the Year with Diabetes Focus

Released on: November 20, 2007, 2:18 am

Press Release Author: Charlotte Tomic

Industry: Healthcare

Press Release Summary: Two of MediZine's publications have earned industry-wide
recognition with Medical Media & Marketing's (MM&M) 2007 Awards. Diabetes Focus, the
largest diabetes publication in the country, was honored with the prestigious 2007
Gold Award as Healthcare Consumer Publication of the Year


Press Release Body: Chuckysinlove new York, NY (November 17th, 2007)---This award
recognizes excellence among consumer magazines or newspapers that made the most
impressive gains in readership, advertising revenues, market share and editorial
quality. MediZine's Healthy Living, the nation's biggest healthcare magazine, was
also recognized as a Finalist in this category.

Diabetes Focus was uniformly praised for its "very attractive, well-designed
package." The judges were particularly impressed with the publication's
"consumer-accessible design and format"; ".the most 'consumer' look of the
verticals," judges noted.

Diabetes Focus uses celebrities on its covers and includes real-life stories to add
to its popularity. The editorial mission of the magazine is to encourage, educate
and impart the knowledge to readers that if they can make lifestyle changes, there
is great hope for them to be able to lead a healthy life. The judges agreed that the
magazine achieves its overall goal, calling it "a wonderful resource for patients."
Diabetes Focus is a very appealing 'pick-me-up' read," commented one judge. "It's no
surprise that it has grown so successfully."

"While our titles have won hundreds of awards for editorial excellence, this one is
in some ways even more special because the vote came from our peers in the
industry," said Diane Umansky, VP Editorial Content Director, MediZine. "We are
truly honored."

Diabetes Focus growth has been steady and significant, illustrated by its 2006
advertising revenue share of market which increased 37% from the past year. In 2005,
total advertising revenues increased by 43%. In the last year, its pharma
advertising revenue increased by an impressive 121%. The 2007 audited quarterly
distribution for Diabetes Focus is 1.5 million, with a total quarterly audience of
7.5 million. It is displayed at the point-of-care on 21,000 pharmacy counters in 27
retail chains nationwide, making it a readily available pipeline to the estimated 21
million American diabetes sufferers.
Press release distribution by PressReleasePoint(http://www.pressreleasepoint.com/)
About MediZine LLC:
MediZine, a Leader in Consumer Health Educational Marketing, reaches millions of
health-conscious consumers annually with research-based information that enables
them to make better health decisions and lead healthier lives. As the pioneer in the
use of Point-of-Care consumer health educational marketing programs in pharmacy and
doctors' offices, and in-home Permission Marketing, MediZine continues to innovate
consumer health education through its vast integrated, cross-platform programs
utilizing print, online and direct components.

Major brands include: MediZine's Healthy Living, the nation's largest consumer
health magazine; REMEDY, the nation's third largest consumer health magazine;
Diabetes Focus and Diabetes Focus Espaņol, the largest magazines for diabetes
patients and their caregivers; MDminute, condition-specific health magazines;
REMEDYLife.com, condition-specific interactive educational platform, REMEDYDirect,
one of the largest opt-in health databases of its kind. MediZine LLC is a
privately-held company based in New York in partnership with the private equity firm
Veronis Suhler Stevenson (VSS). For more information, log onto www.medizine.com.


Contact:

Charlotte Tomic,
917-882-5243,
new York, NY
USA
charlotte@medizine.com
www.medizine.com.




Web Site: http://www.medizine.com.

Contact Details: Charlotte Tomic,
917-882-5243,
new York, NY
USA
charlotte@medizine.com
www.medizine.com.

  • Printer Friendly Format
  • Back to previous page...
  • Back to home page...
  • Submit your press releases...
  •